Features of this series include: * a one-stop series that moves away from a fact-based approach towards an analysis-based approach that better equips your students to examine the world around them * the course follows a modern pedagogy that is highly
Publisher: Pearson Longman
Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Timely, relevant, and dynamic, this reader-friendly text shows studen
Publisher: Pearson Longman
