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An excellent business plan impresses financial backers, provides a clear blueprint for the future of your company and functions as a benchmark against which to measure future growth. How to Prepare a Business Plan explains the process of creating an

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SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and k

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The Dictionary of Business and Management is a wide-ranging and informative guide to all areas of business. It features up-to-date coverage of over 6,700 terms from marketing to taxation and accounting, business strategy and international finance. US

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Books2anywhere are an established bookseller who have been serving customers worldwide since 2000. With warehouses in the US and the UK, Books2anywhere have a huge range of titles to offer including old favorites and the latest best sellers.

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The revised and updated edition of the book Modern Marketing caters to the needs of students of marketing to meet the current difficult situations of business. Nine new chapters have been added.

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New. This book is especially prepared for MBA, PGDM, M.COM, MFC and other equivalent courses as per the UGC Model Curriculum. This book presents in -depth analysis of topics. This book presents in-depth analysis of topics. This edition explains the c

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Colin Drury's Management and Cost Accounting covers the theory and practice of management and cost accounting and includes extensive assessment questions and illuminating Real World Views. This textbook is ideally suited for use on management account

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This book has been written for the students of M.B.A., M.Com., and other Diploma Courses in Management. It would also be useful to the practitioners in the field of Human Resource Management. The book covers the whole syllabus of HRM prescribed by th

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A marketing dictionary written in clear, accessible language by a Director of Marketing for Accenture

The Collins Dictionary of Marketing is the ideal companion for anyone who requires an authoritative guide to marketing terms, whether a professiona

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Published in association with the Chartered Institute of Purchasing and Supply (CIPS), this book is ideal for undergraduate and masters students of purchasing and supply and is especially suitable for CIPS graduate Diploma students taking the unit in

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Whether it's producing monthly reports, research reports or new business proposals for customers, as a manager you will need to be able to write these quickly and effectively. Despite this, most of us are never formally toaught how to write them - it

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Does standing up in front of a room of people to make a presentation fill you with terror? Do your words come out jumbled, or so quietly that your audience can't hear you and worse still, they're not listening? According to Microsoft, 30million Power

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We are pleased to present this Global Edition, which has been developed specifically to meet the needs of international Operations Management students. In addition to coverage of the latest concepts and developments in this dynamic field, and now wit

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Every manager wants to be brilliant - to be the best they can be. We all want to be successful and respected. We all want to do the right thing in the right situation to get the result we want. Brilliant Manger is designed to give you a head start ov

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Assuming no prior marketing knowledge, Marketing: A Complete Guide provides a concise yet comprehensive view of marketing within the context of business and society for anyone seeking a general introduction to the topic. Drawing on their substantial

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Every human being is a veritable storehouse of ideas. Healthy and engaged employees make for a stronger, united team. Competitive business environments have compelled organisations to think speedily to innovate and excel in order to survive. The huma

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This book continues to adopt, adapt and teach the everdynamic paradigms of the subject in an easy to relate style. The book will be very helpful for management students in understanding the depth of Human Resource Management and will also serve as pr

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Brand New International Paper-back Edition same as per description, **Economy edition, May have been printed in Asia with cover stating Not for sale in US. Legal to use despite any disclaimer on cover. Save Money. Contact us for any queries. Best Cus

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The second edition of the book is richer in contents with updated concepts on strategic management. The entire text is restructured and fine-tuned to meet the needs of the students pursuing MCom/MBA/PGDBA and identical courses.
The book, now divided

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This innovative introduction to business policy and strategic management, covering both the illustrative cases and conceptual foundation, offers authoritative approaches to strategic leadership in emerging markets. Among its many unique features, thi

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This comprehensive text elucidates contemporary concepts and ideas to help overcome the challenges and obstacles faced by marketers in achieving marketing objectives of an organization. Divided into 23 chapters, the book begins with a brief introduct

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PHI Learning, 2009. First edition. Softcover. New. This compact, easy-to-read book aims at presenting the basic principles, practices, and advancements made in human resource management. It shows the enduring values of those principles, as well as th

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Business Management Studies has been written as a core textbook for students studying the Business Studies IGCSE syllabus for example, or the Ghana Management Studies syllabus at secondary level. The book is extremely comprehensive and thorough, draw

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Ivancevich's Human Resource Management, 11e takes a managerial orientation; that is it takes the position that HRM is relevant to managers in every unit, project, or team. Managers are constantly faced with HRM issues, problems, and decision-making a

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The latest offering of the popular textbook from respected author team of John Bratton and Jeff Gold. Authoritatively and expertly written, the sixth edition builds on the enduring strengths of this well-established book, with important updates and r

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Industrial Marketing is a comprehensive textbook specially designed to meet the needs of management students. Users will find this book highly useful for its coverage of organizational buying and buyer behavior, strategy formulation in industrial mar

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This book presents the basics of microeconomics relevant for management students, the concepts - consumer demand theory, demand forecasting, market structure, competitions, etc - are clarified by case studies and illustrations relevant to the Indian

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Strategic Human Resource Management aims at helping students understand the changing environment and its implications for managing human resources to achieve the competitive advantage and corporate excellence. It provides decision-making thoughts int