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Fintech has emerged as one of the fastest growing sectors in the financial services industry and has radically disrupted traditional banking. However, it has become clear that for both to thrive, the culture between fintech and incumbent firms must c

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This book is about how great leaders can make purpose the beating heart of their organization and use it to power performance. Leaders who communicate a defined mission, alongside clear and genuine values, allow their employees to feel a sense of pur

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An excellent business plan impresses financial backers, provides a clear blueprint for the future of your company and functions as a benchmark against which to measure future growth. How to Prepare a Business Plan explains the process of creating an

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Confident Digital Content gives you the opportunity to become digitally multi-skilled and learn the fundamentals of the most important types of digital creativity. Whatever your career path, being able to produce exciting and creative content online,

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Whilst the maritime container business has been studied in depth, the impact on shippers and how shippers deal with the given challenges has not been fully examined. Container Logistics bridges this gap and looks at the maritime business from a custo

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As business becomes increasingly reliant on succeeding in export markets, the need for specialist knowledge in international trade is at its highest. With thorough explanations to describe the current international business environment as well as int

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Written by a former Times Creme PA of the Year, this new edition of The Definitive Personal Assistant and Secretarial Handbook is the ultimate guide for all management assistants, PAs, secretaries and executive assistants.

Administrative personnel i

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Armstrong's Handbook of Human Resource Management Practice is the bestselling and definitive resource for HRM students and professionals, which helps readers to understand and implement HR in relation to the needs of the business. It covers in-depth

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Optimize your digital channels and ensure your marketing strategy aligns with business objectives, with this second edition of the bestselling guide to digital marketing - recommended by the Chartered Institute of Marketing.

There is no shortage of

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Strategic human resource management has been taken up by academics, consultants and practitioners alike. However, the integration of human resource strategy with overall business strategy is often easier in theory than in practice. Armstrong's Handbo

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WINNER: American Book Fest Best Book Awards 2020 - Marketing and Advertising category
WINNER: NYC Big Book Award 2020 - Business: Small Business and Entrepreneurship category
WINNER: BookAuthority Best New Book to Read in 2020 - Social Media Marketin

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How to Write a Marketing Plan provides a step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan. With content on produc

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WINNER: Independent Press Award 2018 - Business General Category

Culture is the foundation for success in any organization. It's no coincidence that the companies with the strongest cultures not only consistently top the leaderboards of best places

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From bestselling author Michael Armstrong comes a new edition of the business staple, How to Manage People. Providing valuable insight into the skills required to be an effective manager, this one-stop guide to people management will help you get the

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Develop Your Presentation Skills offers step-by-step advice to prepare effectively and nail that presentation. Going beyond just handling nerves and presenting slides, this quick and easy guide provides a practical toolkit for developing a winning pr

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Create a long-term, integrated customer engagement strategy using effective social media campaigns that will enhance ROI across digital channels, using structured and practical guidance plus global case studies from National Geographic, Lush, South W

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Understand the fundamentals of digital marketing and enhance your digital marketing practice with the new edition of this essential guide, now one of the bestselling books in the industry and required reading for more than 100 universities and colleg

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The Creative Thinking Handbook argues that we need to identify and remove the 'box' around our thinking, so we can unlock unlimited streams of creativity for professional and business success. This book offers an integrated system of personalized ins

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This fully updated 5th edition now features a handy self-assessment tool to help you profile your own preferred communication style, even more practical exercises, useful checklists and top tips, as well as content on influencing others and managing

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Winner of the CMI Management Book of the Year Awards in the 2012/2013 New Manager category, The Leadership Skills Handbook from best-selling author Jo Owen reveals the essential skills you need to be an effective leader. It shows you what works in pr

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So just how does the investment industry really work?

Now more than ever, people are being affected by the fluctuations in the global economy and by financial uncertainty - with major impacts on their savings, portfolios and pensions. It takes not j

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Gary's book, never more than a metre away, has been my indispensable research companion. With its easy layout, my well-worn copy, stripy with florescent marker and pencilled notes, has been my go-to, on-hand supervisor throughout my degree; taking th

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There’s more small-business funding out there than you realize-and Target Funding shows you how to find it, land it, and use it to launch, stabilize, or grow your business
Target Funding is a strategic guide to funding opportunities aimed at s

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Sports marketing guru David Meltzer shows how to make decisions as wisely and confidently as the best coaches and business leaders in the world of sports
Whether they're in a high-pressure, under-the-gun situation or developing a long-term strategy,

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