SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and k
Publisher: Little, Brown
Books2anywhere are an established bookseller who have been serving customers worldwide since 2000. With warehouses in the US and the UK, Books2anywhere have a huge range of titles to offer including old favorites and the latest best sellers.
Publisher: Pearson Education
The revised and updated edition of the book Modern Marketing caters to the needs of students of marketing to meet the current difficult situations of business. Nine new chapters have been added.
Publisher: S. Chand Publishing
A marketing dictionary written in clear, accessible language by a Director of Marketing for Accenture
The Collins Dictionary of Marketing is the ideal companion for anyone who requires an authoritative guide to marketing terms, whether a professiona
Publisher: Harper Collins publishers
Assuming no prior marketing knowledge, Marketing: A Complete Guide provides a concise yet comprehensive view of marketing within the context of business and society for anyone seeking a general introduction to the topic. Drawing on their substantial
Publisher: Palgrave Macmillan
This comprehensive text elucidates contemporary concepts and ideas to help overcome the challenges and obstacles faced by marketers in achieving marketing objectives of an organization. Divided into 23 chapters, the book begins with a brief introduct
Publisher: PHI Learning Private Limited
Industrial Marketing is a comprehensive textbook specially designed to meet the needs of management students. Users will find this book highly useful for its coverage of organizational buying and buyer behavior, strategy formulation in industrial mar
Publisher: Oxford University Press India
Services: Marketing, Operations, and Management is a comprehensive textbook specially designed to meet the needs of postgraduate management students. It explores the core concepts of the service industry and uses numerous examples, exhibits, flowchar
Publisher: Oxford University Press India
Tourism Marketing is a comprehensive textbook designed for the degree students of Hotel Management. The book explains what marketing is in the hospitality industry through examples, illustrations and cases.
This book begins by explaining tourism mark
Publisher: Oxford University Press India
The second edition of Global Marketing Management addresses contemporary issues in international marketing such as climate change and sustainable development, service delivery and service quality, technology, strategic branding, and building and main
Publisher: Oxford University Press
Written by a team of renowned experts in the field, Marketing: A Critical Textbook provides a unique introduction and overview of critical approaches to marketing. Ideally suited to advanced students of marketing, the book uses examples and 'real wor
Publisher: Sage Publications Ltd
Through six previous editions, Airline Marketing and Management has established itself as the leading textbook for students of marketing and its application to today's airline industry, as well as a reference work for those with a professional intere
Publisher: Taylor & Francis Group
This book focuses on strategies for developing consumer markets in Africa using concepts and techniques from marketing, entrepreneurship, and project management. The authors argue that entrepreneurial activity in Africa is rapid, but limited, and req
Publisher: Routledge
For undergraduate and graduate courses in marketing management.
The gold standard for today's marketing management
Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.
The world of marketing
Publisher: Pearson Education
Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of
Publisher: Sage Publications Ltd
Now in its second edition, International Marketing continues to provide its trademark integrated approach that explores marketing concepts in depth within a truly international context.
The authors discuss five key factors that impact any internatio
Publisher: Sage Publications Ltd
Optimize your digital channels and ensure your marketing strategy aligns with business objectives, with this second edition of the bestselling guide to digital marketing - recommended by the Chartered Institute of Marketing.
There is no shortage of
Publisher: Kogan Page
WINNER: American Book Fest Best Book Awards 2020 - Marketing and Advertising category
WINNER: NYC Big Book Award 2020 - Business: Small Business and Entrepreneurship category
WINNER: BookAuthority Best New Book to Read in 2020 - Social Media Marketin
Publisher: Kogan Page
How to Write a Marketing Plan provides a step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan. With content on produc
Publisher: Kogan Page
Understand the fundamentals of digital marketing and enhance your digital marketing practice with the new edition of this essential guide, now one of the bestselling books in the industry and required reading for more than 100 universities and colleg
Publisher: Kogan Page
Ideas to inspire anyone to develop better marketing campaigns.
The best marketing ideas, from the best companies, in one book.
Designed to be a stimulating and fast read for anyone looking for inspiration and new ideas.
Part of a series ('100 Great
Publisher: The Energy and Resources Institute, TERI
Unlock the value in online marketing
A well-executed digital marketing plan is a proven component of success in business, and Digital Marketing All-In-One For Dummies covers everything you need to build and implement a winning plan. Whether you're a
Publisher: John Wiley & Sons Inc
Advice from a YouTube insider on how to creative effective campaigns
YouTube is the top destination for online video. With over a billion viewers around the globe, it's also valuable real estate for marketers looking to get their message out. YouTub
Publisher: John Wiley & Sons Inc
