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The book explores the core concepts of managerial economics and supplements them with relevant caselets, examples, and detailed case studies.

Students will find the book highly useful for its coverage of key concepts of managerial economics. The rev

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Leadership and Team Building is a comprehensive textbook designed to meet the needs of post graduate management students specializing in Human Resources Management. It explores the key concepts of Leadership as well as Team Building through various e

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Fully revised and updated, the Oxford Handbook of Emergency Medicine is the definitive, best-selling guide for all of the common conditions that present to the emergency department. Whether you work in emergency medicine, or just want to be prepared,

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Industrial Marketing is a comprehensive textbook specially designed to meet the needs of management students. Users will find this book highly useful for its coverage of organizational buying and buyer behavior, strategy formulation in industrial mar

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Strategic Human Resource Management aims at helping students understand the changing environment and its implications for managing human resources to achieve the competitive advantage and corporate excellence. It provides decision-making thoughts int

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Services: Marketing, Operations, and Management is a comprehensive textbook specially designed to meet the needs of postgraduate management students. It explores the core concepts of the service industry and uses numerous examples, exhibits, flowchar

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Tourism Marketing is a comprehensive textbook designed for the degree students of Hotel Management. The book explains what marketing is in the hospitality industry through examples, illustrations and cases.
This book begins by explaining tourism mark

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The second edition of Human Resource Management has been updated with three new chapters, new sections, new figures, and new case studies. The text material has been restructured to focus on the changes since the last edition. It is now divided into

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The second edition of Entrepreneurship continues to provide management students and entrepreneurs an insight into the nuances of starting and managing a business in India. It starts by introducing the concept to the readers before moving on to explai

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Java Programming is designed to serve as a textbook for undergraduate students of computer science and engineering and computer applications. The book covers the concepts of Object Oriented Programming before commencing with the fundamentals of JAVA.