Categories: Business & Economics Management Marketing

Selling the Invisible - A Field Guide to Modern Marketing

  • ISBN: 9780446672313
  • Number of pages: 256 pages
  • Product format: Paperback
  • Author: Harry Beckwith
  • Publisher: Little, Brown
  • Year published: 2012
  • Availability: Out of stock
49,000 TZS

Product description

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and k .. read more

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