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WINNER: American Book Fest Best Book Awards 2020 - Marketing and Advertising category
WINNER: NYC Big Book Award 2020 - Business: Small Business and Entrepreneurship category
WINNER: BookAuthority Best New Book to Read in 2020 - Social Media Marketin

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How to Write a Marketing Plan provides a step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan. With content on produc

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WINNER: Independent Press Award 2018 - Business General Category

Culture is the foundation for success in any organization. It's no coincidence that the companies with the strongest cultures not only consistently top the leaderboards of best places

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From bestselling author Michael Armstrong comes a new edition of the business staple, How to Manage People. Providing valuable insight into the skills required to be an effective manager, this one-stop guide to people management will help you get the

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Develop Your Presentation Skills offers step-by-step advice to prepare effectively and nail that presentation. Going beyond just handling nerves and presenting slides, this quick and easy guide provides a practical toolkit for developing a winning pr

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Create a long-term, integrated customer engagement strategy using effective social media campaigns that will enhance ROI across digital channels, using structured and practical guidance plus global case studies from National Geographic, Lush, South W

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Understand the fundamentals of digital marketing and enhance your digital marketing practice with the new edition of this essential guide, now one of the bestselling books in the industry and required reading for more than 100 universities and colleg

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The Creative Thinking Handbook argues that we need to identify and remove the 'box' around our thinking, so we can unlock unlimited streams of creativity for professional and business success. This book offers an integrated system of personalized ins

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This fully updated 5th edition now features a handy self-assessment tool to help you profile your own preferred communication style, even more practical exercises, useful checklists and top tips, as well as content on influencing others and managing

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Winner of the CMI Management Book of the Year Awards in the 2012/2013 New Manager category, The Leadership Skills Handbook from best-selling author Jo Owen reveals the essential skills you need to be an effective leader. It shows you what works in pr

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So just how does the investment industry really work?

Now more than ever, people are being affected by the fluctuations in the global economy and by financial uncertainty - with major impacts on their savings, portfolios and pensions. It takes not j

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Filled with fun anecdotes, quirky photos, and off-the-wall business advice, the provocative sequel to "It's Not How Good You Are, It's How good You Want to Be" reveals the surprising power of bad decisions.

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Eckhart Tolle's A New Earth is a cornerstone for personal spirituality and self-improvement, leading readers to a new levels of consciousness and inner peace. Taking off from the introspective work The Power of Now, which was a number one bestseller

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Gary's book, never more than a metre away, has been my indispensable research companion. With its easy layout, my well-worn copy, stripy with florescent marker and pencilled notes, has been my go-to, on-hand supervisor throughout my degree; taking th

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There’s more small-business funding out there than you realize-and Target Funding shows you how to find it, land it, and use it to launch, stabilize, or grow your business
Target Funding is a strategic guide to funding opportunities aimed at s

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This bestselling guide to the basic theory, skills and applications of cognitive behaviour therapy is fully updated to reflect recent developments in CBT theory. It includes in-depth material on working with diversity, and new case studies and exerci

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Used by nearly 25,000 students in over 50 countries, this book incorporates current thinking and developments on corporate communication from both the academic and practitioner worlds. Combining a comprehensive theoretical foundation with numerous pr

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Sports marketing guru David Meltzer shows how to make decisions as wisely and confidently as the best coaches and business leaders in the world of sports
Whether they're in a high-pressure, under-the-gun situation or developing a long-term strategy,

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Cultural Studies: Theory and Practice has been the indispensable guide to studying culture for generations of students. Here is everything you need to know, with all the key concepts, theories and thinkers in one comprehensive, authoritative yet acce

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Volume 7 examines the period of partition, conquest and occupation from the beginnings of the 'European Scramble for Africa' to the Italian fascist invasion of Ethiopia in 1935. Throughout the volume the focus is on the responses of Africans themselv

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This is the fourth English language textbook in the five-book series for primary schools. The book is intended to help you as a Standard three pupil to learn and communicate accurately in simple and clear English. The textbook consists of twenty unit

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