Laura Ries is an author of marketing books and co-founder in of the advertising consultancy firm Ries & Ries with her father, Al Ries. She has also written several books
Laura Ries is an advertising and branding consultant at her firm, Ries & Ries since 1994. She has also been a television personality and has been invited to be a commentator on contemporary branding news for television and written publications. In 2008, the Atlanta Business Chronicle named Laura in their annual top 40 under 40 list.
Everyone knows that building your product or service into a bona fide brand is the only way to stand out in today's insanely crowded marketplace. The only question is how do you do it? This is the definitive text on branding, distilling complex theor
Publisher: Profile Book Ltd
