Written by a team of renowned experts in the field, Marketing: A Critical Textbook provides a unique introduction and overview of critical approaches to marketing. Ideally suited to advanced students of marketing, the book uses examples and 'real wor
Publisher: Sage Publications Ltd
Through six previous editions, Airline Marketing and Management has established itself as the leading textbook for students of marketing and its application to today's airline industry, as well as a reference work for those with a professional intere
Publisher: Taylor & Francis Group
This book focuses on strategies for developing consumer markets in Africa using concepts and techniques from marketing, entrepreneurship, and project management. The authors argue that entrepreneurial activity in Africa is rapid, but limited, and req
Publisher: Routledge
For undergraduate and graduate courses in marketing management.
The gold standard for today's marketing management
Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.
The world of marketi
Publisher: Pearson Education
An exploration into the important strategic function HR plays in today's organizations that uses a wide variety of applications, self-assessments, and experiential exercises to help students develop the skills they need to recruit, select, train, and
Publisher: Sage Publications Ltd
Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of
Publisher: Sage Publications Ltd
Used by over 25,000 students across 130 countries, this bestselling text, written by leading international experts in each topic, retains its critical edge, academic rigour and breadth of coverage in the new fifth edition.
The new edition reflects
Publisher: Sage Publications Ltd
Now in its second edition, International Marketing continues to provide its trademark integrated approach that explores marketing concepts in depth within a truly international context.
The authors discuss five key factors that impact any internat
Publisher: Sage Publications Ltd
Armstrong's Handbook of Human Resource Management Practice is the bestselling and definitive resource for HRM students and professionals, which helps readers to understand and implement HR in relation to the needs of the business. It covers in-depth
Publisher: Kogan Page
Optimize your digital channels and ensure your marketing strategy aligns with business objectives, with this second edition of the bestselling guide to digital marketing - recommended by the Chartered Institute of Marketing.
There is no shortage o
Publisher: Kogan Page
Strategic human resource management has been taken up by academics, consultants and practitioners alike. However, the integration of human resource strategy with overall business strategy is often easier in theory than in practice. Armstrong's Handbo
Publisher: Kogan Page
WINNER: American Book Fest Best Book Awards 2020 - Marketing and Advertising category
WINNER: NYC Big Book Award 2020 - Business: Small Business and Entrepreneurship category
WINNER: BookAuthority Best New Book to Read in 2020 - Social Media Market
Publisher: Kogan Page
How to Write a Marketing Plan provides a step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan. With content on produc
Publisher: Kogan Page
Understand the fundamentals of digital marketing and enhance your digital marketing practice with the new edition of this essential guide, now one of the bestselling books in the industry and required reading for more than 100 universities and colleg
Publisher: Kogan Page
Unlock the value in online marketing
A well-executed digital marketing plan is a proven component of success in business, and Digital Marketing All-In-One For Dummies covers everything you need to build and implement a winning plan. Whether you're
Publisher: John Wiley & Sons Inc
Advice from a YouTube insider on how to creative effective campaigns
YouTube is the top destination for online video. With over a billion viewers around the globe, it's also valuable real estate for marketers looking to get their message out. YouT
Publisher: John Wiley & Sons Inc
