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Items in Marketing category
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Books2anywhere are an established bookseller who have been serving customers worldwide since 2000. With warehouses in the US and the UK, Books2anywhere have a huge range of titles to offer including old favorites and the latest best sellers.
46,000 TZS
Publisher: Pearson Education
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Industrial Marketing is a comprehensive textbook specially designed to meet the needs of management students. Users will find this book highly useful for its coverage of organizational buying and buyer behavior, strategy formulation in industrial mar
20,000 TZS
Publisher: Oxford University Press India
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Services: Marketing, Operations, and Management is a comprehensive textbook specially designed to meet the needs of postgraduate management students. It explores the core concepts of the service industry and uses numerous examples, exhibits, flowchar
20,000 TZS
Publisher: Oxford University Press India
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Tourism Marketing is a comprehensive textbook designed for the degree students of Hotel Management. The book explains what marketing is in the hospitality industry through examples, illustrations and cases.
This book begins by explaining tourism mark
18,000 TZS
Publisher: Oxford University Press India
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The second edition of Global Marketing Management addresses contemporary issues in international marketing such as climate change and sustainable development, service delivery and service quality, technology, strategic branding, and building and main
35,000 TZS
Publisher: Oxford University Press
Mark Tadajewski , Michael Saren , Ming Lim , Gavin Jack , Matthew Higgins , James Fitchett , Nick Ellis
Marketing - A Critical Textbook
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148,000 TZS
Publisher: Sage Publications Ltd
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This book focuses on strategies for developing consumer markets in Africa using concepts and techniques from marketing, entrepreneurship, and project management. The authors argue that entrepreneurial activity in Africa is rapid, but limited, and req
88,000 TZS
Publisher: Routledge
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For undergraduate and graduate courses in marketing management.
The gold standard for today's marketing management
Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.
The world of marketing
95,000 TZS
Publisher: Pearson Education
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Optimize your digital channels and ensure your marketing strategy aligns with business objectives, with this second edition of the bestselling guide to digital marketing - recommended by the Chartered Institute of Marketing.
There is no shortage of
111,000 TZS
Publisher: Kogan Page
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WINNER: American Book Fest Best Book Awards 2020 - Marketing and Advertising category
WINNER: NYC Big Book Award 2020 - Business: Small Business and Entrepreneurship category
WINNER: BookAuthority Best New Book to Read in 2020 - Social Media Marketin
57,000 TZS
Publisher: Kogan Page
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How to Write a Marketing Plan provides a step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan. With content on produc
39,000 TZS
Publisher: Kogan Page
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Advice from a YouTube insider on how to creative effective campaigns
YouTube is the top destination for online video. With over a billion viewers around the globe, it's also valuable real estate for marketers looking to get their message out. YouTub
96,000 TZS
Publisher: John Wiley & Sons Inc