This book explains the legal aspects of the different business laws of the land to help students understand and gain knowledge of the legal environment in which the businesses operate. The knowledge of the business laws of paramount importance to eve
Publisher: PHI Learning Private Limited
This comprehensive text elucidates contemporary concepts and ideas to help overcome the challenges and obstacles faced by marketers in achieving marketing objectives of an organization. Divided into 23 chapters, the book begins with a brief introduct
Publisher: PHI Learning Private Limited
