Services: Marketing, Operations, and Management is a comprehensive textbook specially designed to meet the needs of postgraduate management students. It explores the core concepts of the service industry and uses numerous examples, exhibits, flowchar
Publisher: Oxford University Press India
Tourism Marketing is a comprehensive textbook designed for the degree students of Hotel Management. The book explains what marketing is in the hospitality industry through examples, illustrations and cases.
This book begins by explaining tourism mar
Publisher: Oxford University Press India
The second edition of Human Resource Management has been updated with three new chapters, new sections, new figures, and new case studies. The text material has been restructured to focus on the changes since the last edition. It is now divided into
Publisher: Oxford University Press India
The second edition of Global Marketing Management addresses contemporary issues in international marketing such as climate change and sustainable development, service delivery and service quality, technology, strategic branding, and building and main
Publisher: Oxford University Press
Human Resource Management: Gaining a Competitive Advantage was developed to teach students how to strategically overcome challenges within organizations, and gain a competitive advantage for their companies.
All of the authors have won numerous te
Publisher: McGraw-Hill Education International Edition
Financial Management is a comprehensive textbook for management students with a managerial decision-making orientation and application of concepts through case studies. The textbook deals with the concepts of core finance with emphasis on specialized
Publisher: Oxford University Press
Human Resource Management, 2e, presents multifaceted, up-to-date and all-inclusive information which will be useful to students and professionals pursuing human resource management (HRM). Going beyond the coverage of a traditional textbook, this book
Publisher: Vikas Publishing House Pvt Ltd
Written by a team of renowned experts in the field, Marketing: A Critical Textbook provides a unique introduction and overview of critical approaches to marketing. Ideally suited to advanced students of marketing, the book uses examples and 'real wor
Publisher: Sage Publications Ltd
Through six previous editions, Airline Marketing and Management has established itself as the leading textbook for students of marketing and its application to today's airline industry, as well as a reference work for those with a professional intere
Publisher: Taylor & Francis Group
For undergraduate and graduate courses in marketing management.
The gold standard for today's marketing management
Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.
The world of marketi
Publisher: Pearson Education
An exploration into the important strategic function HR plays in today's organizations that uses a wide variety of applications, self-assessments, and experiential exercises to help students develop the skills they need to recruit, select, train, and
Publisher: Sage Publications Ltd
Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of
Publisher: Sage Publications Ltd
Used by over 25,000 students across 130 countries, this bestselling text, written by leading international experts in each topic, retains its critical edge, academic rigour and breadth of coverage in the new fifth edition.
The new edition reflects
Publisher: Sage Publications Ltd
Now in its second edition, International Marketing continues to provide its trademark integrated approach that explores marketing concepts in depth within a truly international context.
The authors discuss five key factors that impact any internat
Publisher: Sage Publications Ltd
Armstrong's Handbook of Human Resource Management Practice is the bestselling and definitive resource for HRM students and professionals, which helps readers to understand and implement HR in relation to the needs of the business. It covers in-depth
Publisher: Kogan Page
Optimize your digital channels and ensure your marketing strategy aligns with business objectives, with this second edition of the bestselling guide to digital marketing - recommended by the Chartered Institute of Marketing.
There is no shortage o
Publisher: Kogan Page
Strategic human resource management has been taken up by academics, consultants and practitioners alike. However, the integration of human resource strategy with overall business strategy is often easier in theory than in practice. Armstrong's Handbo
Publisher: Kogan Page
WINNER: American Book Fest Best Book Awards 2020 - Marketing and Advertising category
WINNER: NYC Big Book Award 2020 - Business: Small Business and Entrepreneurship category
WINNER: BookAuthority Best New Book to Read in 2020 - Social Media Market
Publisher: Kogan Page
How to Write a Marketing Plan provides a step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan. With content on produc
Publisher: Kogan Page
Understand the fundamentals of digital marketing and enhance your digital marketing practice with the new edition of this essential guide, now one of the bestselling books in the industry and required reading for more than 100 universities and colleg
Publisher: Kogan Page
Unlock the value in online marketing
A well-executed digital marketing plan is a proven component of success in business, and Digital Marketing All-In-One For Dummies covers everything you need to build and implement a winning plan. Whether you're
Publisher: John Wiley & Sons Inc
Master the markets and make wise investments. Investing in Shares For Dummies gives you the sound advice and proven tactics you need to play the markets and watch your profits grow. The experienced authors introduce you to all categories of shares, s
Publisher: John Wiley & Sons Inc
Mastering the Inner Game of Wealth. Have you ever wondered why some people seem to achieve wealth effortlessly while others work just as hard but still struggle financially? In this fresh and original book T. Harv Eker explains how you too can master
Publisher: Hachette Book Group
The third in Robert Greene's bestselling series is now available in a pocket sized concise edition. Following 48 Laws of Power and The Concise Art of Seduction, here is a brilliant distillation of the strategies of war to help you wage triumphant bat
Publisher: Profile Book Ltd
A manifesto for originality and a guide to championing new ideas that challenge the status quo.
WINNER of the Chartered Management Institute's (CMI's) Mangement Book of the Year Awards 2017, and a #1 New York Times Bestseller!
‘Extraordinar
Publisher: Penguin
Intelligence is usually seen as the ability to think and learn, but in a rapidly changing world it might matter more that we can rethink and unlearn.
Organizational psychologist Adam Grant is an expert on opening other people's minds-and our own.
Publisher: WH Allen
Is there something standing between you and the next level of achievement? That something may just be one of your own annoying habits.
Perhaps one small flaw - a behaviour you barely even recognise - is the only thing that's keeping you from where
Publisher: Profile Book Ltd
READ THIS BOOK AND USE IT' - TIM FERRISS Twenty years after its first publication, The 80/20 Principle is a global bestseller read by millions of highly effective people around the world. Now, it is more powerful and essential than ever. In the past,
Publisher: Hachette Book Group
