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Services: Marketing, Operations, and Management is a comprehensive textbook specially designed to meet the needs of postgraduate management students. It explores the core concepts of the service industry and uses numerous examples, exhibits, flowchar

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Tourism Marketing is a comprehensive textbook designed for the degree students of Hotel Management. The book explains what marketing is in the hospitality industry through examples, illustrations and cases.
This book begins by explaining tourism mark

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The second edition of Human Resource Management has been updated with three new chapters, new sections, new figures, and new case studies. The text material has been restructured to focus on the changes since the last edition. It is now divided into

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The second edition of Global Marketing Management addresses contemporary issues in international marketing such as climate change and sustainable development, service delivery and service quality, technology, strategic branding, and building and main

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Human Resource Management: Gaining a Competitive Advantage was developed to teach students how to strategically overcome challenges within organizations, and gain a competitive advantage for their companies.

All of the authors have won numerous teac

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Financial Management is a comprehensive textbook for management students with a managerial decision-making orientation and application of concepts through case studies. The textbook deals with the concepts of core finance with emphasis on specialized

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Human Resource Management, 2e, presents multifaceted, up-to-date and all-inclusive information which will be useful to students and professionals pursuing human resource management (HRM). Going beyond the coverage of a traditional textbook, this book

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Written by a team of renowned experts in the field, Marketing: A Critical Textbook provides a unique introduction and overview of critical approaches to marketing. Ideally suited to advanced students of marketing, the book uses examples and 'real wor

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Through six previous editions, Airline Marketing and Management has established itself as the leading textbook for students of marketing and its application to today's airline industry, as well as a reference work for those with a professional intere

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For undergraduate and graduate courses in marketing management.
The gold standard for today's marketing management
Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.
The world of marketing

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An exploration into the important strategic function HR plays in today's organizations that uses a wide variety of applications, self-assessments, and experiential exercises to help students develop the skills they need to recruit, select, train, and

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Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of

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Used by over 25,000 students across 130 countries, this bestselling text, written by leading international experts in each topic, retains its critical edge, academic rigour and breadth of coverage in the new fifth edition.

The new edition reflects t

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Now in its second edition, International Marketing continues to provide its trademark integrated approach that explores marketing concepts in depth within a truly international context.

The authors discuss five key factors that impact any internatio

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Armstrong's Handbook of Human Resource Management Practice is the bestselling and definitive resource for HRM students and professionals, which helps readers to understand and implement HR in relation to the needs of the business. It covers in-depth

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Optimize your digital channels and ensure your marketing strategy aligns with business objectives, with this second edition of the bestselling guide to digital marketing - recommended by the Chartered Institute of Marketing.

There is no shortage of

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Strategic human resource management has been taken up by academics, consultants and practitioners alike. However, the integration of human resource strategy with overall business strategy is often easier in theory than in practice. Armstrong's Handbo

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WINNER: American Book Fest Best Book Awards 2020 - Marketing and Advertising category
WINNER: NYC Big Book Award 2020 - Business: Small Business and Entrepreneurship category
WINNER: BookAuthority Best New Book to Read in 2020 - Social Media Marketin

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How to Write a Marketing Plan provides a step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan. With content on produc

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Understand the fundamentals of digital marketing and enhance your digital marketing practice with the new edition of this essential guide, now one of the bestselling books in the industry and required reading for more than 100 universities and colleg

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Unlock the value in online marketing

A well-executed digital marketing plan is a proven component of success in business, and Digital Marketing All-In-One For Dummies covers everything you need to build and implement a winning plan. Whether you're a

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Master the markets and make wise investments. Investing in Shares For Dummies gives you the sound advice and proven tactics you need to play the markets and watch your profits grow. The experienced authors introduce you to all categories of shares, s

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Mastering the Inner Game of Wealth. Have you ever wondered why some people seem to achieve wealth effortlessly while others work just as hard but still struggle financially? In this fresh and original book T. Harv Eker explains how you too can master

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A manifesto for originality and a guide to championing new ideas that challenge the status quo.


WINNER of the Chartered Management Institute's (CMI's) Mangement Book of the Year Awards 2017, and a #1 New York Times Bestseller!

‘Extraordinary

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Intelligence is usually seen as the ability to think and learn, but in a rapidly changing world it might matter more that we can rethink and unlearn.

Organizational psychologist Adam Grant is an expert on opening other people's minds-and our own. As

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READ THIS BOOK AND USE IT' - TIM FERRISS Twenty years after its first publication, The 80/20 Principle is a global bestseller read by millions of highly effective people around the world. Now, it is more powerful and essential than ever. In the past,