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New. This book is especially prepared for MBA, PGDM, M.COM, MFC and other equivalent courses as per the UGC Model Curriculum. This book presents in -depth analysis of topics. This book presents in-depth analysis of topics. This edition explains the crucial role of capital formation in economic growth and the factors that determine it. This book makes exhaustive study of managerial and behavioral models of the firm and managerial decision making under risk and uncertainty. We have incorporated in the present book both the micro and macro-economic aspects of managerial economics. Table of Contents Part 1: Managerial Economics: Nature, Scope And Optimization Techniques Part 2: Demand Analysis And Theory Of Consumer’s Choice Part 3: Theory Of Production And Cost Analysis Part 4: Price And Output Decisions In Various Market Structures Part 5: Pricing Practices And Strategies Part 6: Capital Budgeting And Decision