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Services: Marketing, Operations, and Management is a comprehensive textbook specially designed to meet the needs of postgraduate management students. It explores the core concepts of the service industry and uses numerous examples, exhibits, flowchar

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Tourism Marketing is a comprehensive textbook designed for the degree students of Hotel Management. The book explains what marketing is in the hospitality industry through examples, illustrations and cases.
This book begins by explaining tourism mark

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The second edition of Human Resource Management has been updated with three new chapters, new sections, new figures, and new case studies. The text material has been restructured to focus on the changes since the last edition. It is now divided into

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Healthcare delivery is changing across the world. Pharmacy practice is becoming more patient-centred, with both pharmacists and nurses playing a primary role in prescribing drugs in many healthcare settings. The challenge for pharmacy education is to

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The second edition of Global Marketing Management addresses contemporary issues in international marketing such as climate change and sustainable development, service delivery and service quality, technology, strategic branding, and building and main

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NOW A MAJOR FILM STARRING ASHLEY JUDD

From W. Bruce Cameron, the author of A Dog's Purpose, the number one New York Times bestseller and major film comes a completely unforgettable adventure as one devoted dog makes her way home.

When Lucas Ray res

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Set in a world of government censure and ruthless stifling of anyone who questions their ways, CUT is a posthumous look at the personal and professional life of a visionary theatre artist.
Would he be considered an 'urban naxal' today or remembered a

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Highly decorated Navy SEALs, now successful businessmen, show readers how to lead and win in business and in life with principles learned on the battlefield. In Extreme Ownership, Jocko Willink and Leif Babin share hard-hitting, Navy SEAL combat stor

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Communication is essential in a healthy organization. But all too often when we interact with people--especially those who report to us--we simply tell them what we think they need to know. This shuts them down. To generate bold new ideas, to avoid d

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ONGC: The Untold Story is essentially a narrative of its early days, how , when it was born, what were its labour pains, what was it like in its infancy, and finally how did it overcome its teething troubles and growing pains.
Who were those early st

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In Our Iceberg is Melting a simple fable about penguins illustrates how to conquer change, with profound lessons for working and living in an ever-changing world.

This charming story about a penguin colony in Antarctica illustrates key truths about

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You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.

What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands

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Better Together

FDR and Eleanor. Mick and Keith. Jobs and Woz. There are countless examples of introvert-extrovert partnerships who make brilliant products, create great works of art, and even change history together. But these partnerships don't ju

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'Our hearts were broken in the same places. That's something like love, but maybe not quite the thing itself'
Aza's life is filled with complications.
Living with anxiety and OCD is enough but when Daisy, her Best and Most Fearless Friend, brings her

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Selected as a Book of the Year by the New York Times, Evening Standard, Observer, Sunday Times, Mail on Sunday and The Economist
Shortlisted for Waterstones Book of the Year

THE NEW YORK TIMES NUMBER ONE BESTSELLER
THE SUNDAY TIMES BESTSELLER

'Fini

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This is the ultimate guide to the world of the Freak. Renegade thinkers and bestselling sensations Levitt and Dubner have carefully curated the very best of their blogs, conversations, wisecracks and advice from the last decade to reveal the outlandi

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Even if you love your work, you probably have days when almost nothing goes right. Bestselling author Dale Carnegie shows you how to make every day more exciting and rewarding -- how you can get more done, and have more fun doing it. Dale Carnegie's

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*New York Times Bestseller*
*JPMorgan Recommended Read 2018*

`A marvel of insight and practicality' Charles Duhigg, author of The Power of Habit

What do Pixar, Google and the San Antonio Spurs basketball team have in common?

The answer is that the

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Greg Heffley and his family are getting out of town.

With the cold weather setting in and the stress of the Christmas holiday approaching, the Heffleys decide to escape to a tropical island resort for some much-needed rest and relaxation. A few days

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This title has been written for students taking welding courses at technical schools, colleges and other training institutions. It should also be of use to other courses where welding forms part of the studies, such as in construction and metalwork.

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Kama wewe ni mwanafunzi, mwalimu, mfanyabiashara, profesa, msanii, mkulima, fundi, mwanariadha au mama wa nyumbani, unao uwezo wa kubadilisha maisha yako katika nyanja yoyote ile kama unataka. Unaweza ukakataa kusota na kubako hapo ulipo, kwa kupamba

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Computer programming is a subject that is both difficult to teach and to comprehend. The reason is that programming learners are required to simultaneously contend with diverse issues.

In this book, an attempt is made to employ new concrete models,

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The Prisoner is an illustration of the predicament of the human condition in the person of Yego Mwamba. As a child, he was confused about what was right and what was wrong whenever he was in the presence of authority. Fear became his shield against p

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Mini devils is a humorous story of two boys poking fun at adult male society and the human ego, exposing the terrible frailty of the other side of human character.

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East Africa has probably one of the widest ranges of dishes in the world. Some were introduced by foreigners, such as the Arabs brought rice and Indians who introduced curries. The English and the Italians have also contributed to the variety dishes

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The Footsteps of Barack Obama outlines the incredible life journey of Barack Obama. It begins with his ancestral connections in Africa, follows through his exotic childhood in Indonesia, where he was known as Barry Soetoro, winds back in Hawaii livin

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This book, initially produced as a PhD thesis, deals with the cultural processes that took place on the southern coast of Tanzania in the Holocene epoch. It is a period from about 20,000 years ago. The work focuses on the problems of peopling of the