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Services: Marketing, Operations, and Management is a comprehensive textbook specially designed to meet the needs of postgraduate management students. It explores the core concepts of the service industry and uses numerous examples, exhibits, flowchar

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Tourism Marketing is a comprehensive textbook designed for the degree students of Hotel Management. The book explains what marketing is in the hospitality industry through examples, illustrations and cases.
This book begins by explaining tourism mark

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The second edition of Human Resource Management has been updated with three new chapters, new sections, new figures, and new case studies. The text material has been restructured to focus on the changes since the last edition. It is now divided into

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The second edition of Global Marketing Management addresses contemporary issues in international marketing such as climate change and sustainable development, service delivery and service quality, technology, strategic branding, and building and main

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ONGC: The Untold Story is essentially a narrative of its early days, how , when it was born, what were its labour pains, what was it like in its infancy, and finally how did it overcome its teething troubles and growing pains.
Who were those early st

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This is the ultimate guide to the world of the Freak. Renegade thinkers and bestselling sensations Levitt and Dubner have carefully curated the very best of their blogs, conversations, wisecracks and advice from the last decade to reveal the outlandi

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Human Resource Management: Gaining a Competitive Advantage was developed to teach students how to strategically overcome challenges within organizations, and gain a competitive advantage for their companies.

All of the authors have won numerous teac

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The 9th edition of Lind/Marchal/Wathen: Basic Statistics for Business and Economics, is a step-by-step approach that enhances student performance, accelerates preparedness and improves motivation for the student taking a business statistics course. T

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A Complete View of Macroeconomics
Dornbusch, Fischer, and Startz's Macroeconomics relies on straightforward explanations by emphasizing concepts over technique, and fitting difficult material into a larger framework so students can see its relevance

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Endorsed by Cambridge International Examinations, Cambridge IGCSE Economics covers the Cambridge syllabus (0455). The book draws extensively on real world examples to explore economic concepts, theories and issues. Each of the 52 units deals with a s

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Financial Management is a comprehensive textbook for management students with a managerial decision-making orientation and application of concepts through case studies. The textbook deals with the concepts of core finance with emphasis on specialized

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Human Resource Management, 2e, presents multifaceted, up-to-date and all-inclusive information which will be useful to students and professionals pursuing human resource management (HRM). Going beyond the coverage of a traditional textbook, this book

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This book is designed as the updated syllabus of B.A.(Hons.) Economics and B.Com. (Hons.) of the universities. Also added various topics of UGC new syllabi of B.A. (Hons.) Economics, B.Com. (Hons.) and B.A. (Hons.) Business Economics under the ';Choi

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Adapting One Minute Manager Techniques To Enable Successful Leadership. Using Different Ways To Motivate Different Kinds Of People. Leadership And The One Minute Manager Goes Straight To The Heart Of Management As It Describes The Effective, Adaptive

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From Nobel Prize-winning economist and bestselling author Joseph Stiglitz, this account of the dangers of free market fundamentalism reveals what has gone so wrong, but also shows us a way out.

We all have the sense that our economy tilts toward big

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Proven Methods for Stock Market SUCCESS!"Amy's book is a treasure trove of success stories you should read carefully - each of these investors share what could help you find the top 2% of great stocks."
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For the two-semester course in Principles of Economics. An Introduction to the Functioning of the Economy and the Power and Breadth of Economics Reviewers tell us that Case/Fair/Oster is one of the all-time bestselling Principles of Economics texts b

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Macroeconomics aims to teach students how to apply economic principles to guide the decisions they make in their own lives.


Uses real data - Highlights major economic concepts by using data from field experiments, lab experiments, naturally occurri

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For courses in Intermediate Macroeconomics

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Macroeconomics: Policy and Practice, Second Edition draws on the rich tapestry of recent economic events to help students understand th

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For two-semester principles of economics courses.
An intuitive and grounded approach to economics

Get students to think like economists using the latest policy and data while incorporating global issues. Economics, 13th Edition builds on the foundat

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For courses in Introductory Business Statistics.
Real Data. Real Decisions. Real Business.

Now in its Thirteenth Edition, Statistics for Business and Economics introduces statistics in the context of contemporary business. Emphasizing statistical li

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For two-semester courses in Principles of Economics. The Relevance of Economics Through Real-world Business Examples One of the challenges of teaching Principles of Economics is fostering interest in concepts that may not seem applicable to students'

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Written by a team of renowned experts in the field, Marketing: A Critical Textbook provides a unique introduction and overview of critical approaches to marketing. Ideally suited to advanced students of marketing, the book uses examples and 'real wor

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Mathematics for Economics and Business, 9e is the essential resource you need when studying mathematics as part of your economics, management or business course.

Whatever your level of prior mathematical knowledge, ability or confidence, this book w

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Now in its 10th edition, Economics by Sloman, Garratt & Guest is known and loved for its active learning, student-friendly approach and unrivalled lecturer and student support. Ithas been specially updated for 2020/21 to take into account the latestd

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For courses in the Principles of Economics Introduces Students to the Basic Concepts of Economics with Timely, Engaging Stories and Applications Students enter their first economics course hoping to gain a better understanding of the world around the

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Through six previous editions, Airline Marketing and Management has established itself as the leading textbook for students of marketing and its application to today's airline industry, as well as a reference work for those with a professional intere

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For Level 1 Hairdressing students on NVQ, SVQ and VRQ courses.


A genuinely new and innovative way for students to study hairdressing, this new textbook is supported with extensive multimedia material and activities at no extra cost. Some books incl

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This book focuses on strategies for developing consumer markets in Africa using concepts and techniques from marketing, entrepreneurship, and project management. The authors argue that entrepreneurial activity in Africa is rapid, but limited, and req