Card List Article

Theory of Consumer Behaviour presents a broad and comprehensive vision of the changing profile of consumer behaviour in the context of historical evolution of civilization and economic systems. This book provides a concise explanation and a critical

Card List Article

This book has been written for the students of M.B.A., M.Com., and other Diploma Courses in Management. It would also be useful to the practitioners in the field of Human Resource Management. The book covers the whole syllabus of HRM prescribed by th

Card List Article

This revised set of resources for Cambridge International AS and A Level Business syllabus (9609) is thoroughly updated for the latest version of the curriculum. Written by experienced authors, the Coursebook provides comprehensive coverage of the sy

Card List Article

A marketing dictionary written in clear, accessible language by a Director of Marketing for Accenture

The Collins Dictionary of Marketing is the ideal companion for anyone who requires an authoritative guide to marketing terms, whether a professio

Card List Article

Published in association with the Chartered Institute of Purchasing and Supply (CIPS), this book is ideal for undergraduate and masters students of purchasing and supply and is especially suitable for CIPS graduate Diploma students taking the unit in

Card List Article

Completely revised and restructured, this is your complete reference guide for any form of written communication and the only guide you will need to write any kind of business correspondence.

Card List Article

The sixth edition provides a thorough grounding in basic mathematical and statisical techniques for business students, and students on a professional course such as accounting. The result is a comprehensive, user-friendly, testing oriented guide to q

Card List Article

This text presents an accessible introduction to techniques and applications of economic analysis and financial accounting as a method for approaching real-life business problems for managerial decision making in a logical manner. It focusses on the

Card List Article

This book explains the legal aspects of the different business laws of the land to help students understand and gain knowledge of the legal environment in which the businesses operate. The knowledge of the business laws of paramount importance to eve

Card List Article

Financial Management is a must-have for students of all streams of management.

Financial Management provides all the information students need to know about finance, including sections on valuation, investment decisions, financing and dividend dec

Card List Article

Jack Canfield reveals the simple set of rules for success that led him to become the multi-million copy bestselling author of the Chicken Soup for the Soul series, and shows how anyone can follow these principles to achieve their own dreams.
Greater

Card List Article

The greatest investment advisor of the twentieth century, Benjamin Graham taught and inspired people worldwide.
Graham's philosophy of "value investing" _ which shields investors from substantial error and teaches them to develop long-term strategie

Card List Article

The BASICS of Public Sector Accounting and Reporting: Volume 1 is written and supported by a vast experience in teaching and setting exams in Public Sector Accounting and Reporting for undergraduate programmes and NBAA students. The primary aim of th

Card List Article

Assuming no prior marketing knowledge, Marketing: A Complete Guide provides a concise yet comprehensive view of marketing within the context of business and society for anyone seeking a general introduction to the topic. Drawing on their substantial

Card List Article

It is adopted by organizations in rewarding good performance, developing employees, and addressing performance concerns. This comprehensive book, written from practitioner's point of view, presents the theory and practices of performance management i

Card List Article

This book continues to adopt, adapt and teach the everdynamic paradigms of the subject in an easy to relate style. The book will be very helpful for management students in understanding the depth of Human Resource Management and will also serve as pr

Card List Article

Brand New International Paper-back Edition same as per description, **Economy edition, May have been printed in Asia with cover stating Not for sale in US. Legal to use despite any disclaimer on cover. Save Money. Contact us for any queries. Best Cus

Card List Article

Card List Article

This innovative introduction to business policy and strategic management, covering both the illustrative cases and conceptual foundation, offers authoritative approaches to strategic leadership in emerging markets. Among its many unique features, thi

Card List Article

This comprehensive, well-received and thoroughly updated text, now in its Third Edition, continues to provide an in-depth analysis of the basic concepts of Auditing emphasising the practical aspects of the course.

The book discusses in detail, cla

Card List Article

This comprehensive text elucidates contemporary concepts and ideas to help overcome the challenges and obstacles faced by marketers in achieving marketing objectives of an organization. Divided into 23 chapters, the book begins with a brief introduct

Card List Article

PHI Learning, 2009. First edition. Softcover. New. This compact, easy-to-read book aims at presenting the basic principles, practices, and advancements made in human resource management. It shows the enduring values of those principles, as well as th

Card List Article

Business Management Studies has been written as a core textbook for students studying the Business Studies IGCSE syllabus for example, or the Ghana Management Studies syllabus at secondary level. The book is extremely comprehensive and thorough, draw

Card List Article

Ivancevich's Human Resource Management, 11e takes a managerial orientation; that is it takes the position that HRM is relevant to managers in every unit, project, or team. Managers are constantly faced with HRM issues, problems, and decision-making a

Card List Article

Microeconomics to Macroeconomics from the author who has written about economics for more non-economists than anyone else in the world. Written for the one-semester survey of economics course, Paul Krugman and Robin Wells' Essentials of Economics ref

Card List Article

Developed in the classroom by two of the most prominent researchers in the field, Robert C Feenstra and Alan M Taylor's International Macroeconomics 4e is a modern textbook for a modern audience. The new edition provides new material and examples rig

Card List Article

The latest offering of the popular textbook from respected author team of John Bratton and Jeff Gold. Authoritatively and expertly written, the sixth edition builds on the enduring strengths of this well-established book, with important updates and r

Card List Article

Industrial Marketing is a comprehensive textbook specially designed to meet the needs of management students. Users will find this book highly useful for its coverage of organizational buying and buyer behavior, strategy formulation in industrial mar

Card List Article

This book presents the basics of microeconomics relevant for management students, the concepts - consumer demand theory, demand forecasting, market structure, competitions, etc - are clarified by case studies and illustrations relevant to the Indian

Card List Article

Strategic Human Resource Management aims at helping students understand the changing environment and its implications for managing human resources to achieve the competitive advantage and corporate excellence. It provides decision-making thoughts int