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For undergraduate and graduate courses in marketing management.
The gold standard for today's marketing management
Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.
The world of marketing

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An exploration into the important strategic function HR plays in today's organizations that uses a wide variety of applications, self-assessments, and experiential exercises to help students develop the skills they need to recruit, select, train, and

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For courses in Principles of Microeconomics. An evidence-based approach to economics Throughout Microeconomics, 2nd Edition, authors Daron Acemoglu, David Laibson, and John List use real economic questions and data to help students learn about the wo

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Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of

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Used by over 25,000 students across 130 countries, this bestselling text, written by leading international experts in each topic, retains its critical edge, academic rigour and breadth of coverage in the new fifth edition.

The new edition reflects t

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Now in its second edition, International Marketing continues to provide its trademark integrated approach that explores marketing concepts in depth within a truly international context.

The authors discuss five key factors that impact any internatio

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For courses in Principles of Economics. Acemoglu, Laibson, List: An evidence-based approach to economics Throughout Economics, 2nd Edition, authors Daron Acemoglu, David Laibson, and John List use real economic questions and data to help students lea

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Armstrong's Handbook of Human Resource Management Practice is the bestselling and definitive resource for HRM students and professionals, which helps readers to understand and implement HR in relation to the needs of the business. It covers in-depth

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Optimize your digital channels and ensure your marketing strategy aligns with business objectives, with this second edition of the bestselling guide to digital marketing - recommended by the Chartered Institute of Marketing.

There is no shortage of

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Strategic human resource management has been taken up by academics, consultants and practitioners alike. However, the integration of human resource strategy with overall business strategy is often easier in theory than in practice. Armstrong's Handbo

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WINNER: American Book Fest Best Book Awards 2020 - Marketing and Advertising category
WINNER: NYC Big Book Award 2020 - Business: Small Business and Entrepreneurship category
WINNER: BookAuthority Best New Book to Read in 2020 - Social Media Marketin

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How to Write a Marketing Plan provides a step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan. With content on produc

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WINNER: Independent Press Award 2018 - Business General Category

Culture is the foundation for success in any organization. It's no coincidence that the companies with the strongest cultures not only consistently top the leaderboards of best places

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Understand the fundamentals of digital marketing and enhance your digital marketing practice with the new edition of this essential guide, now one of the bestselling books in the industry and required reading for more than 100 universities and colleg

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Your plain-English guide to currency trading Currency Trading For Dummies is a hands-on, user-friendly guide that explains how the foreign exchange (ForEx) market works and how you can become a part of it. Currency trading has many benefits, but it a

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Statistics for Business and Economics provides a clear overview for students across Europe, the Middle East and Africa. This textbook provides students with regional and relevant examples and case studies throughout to give context to the ideas discu

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Unlock the value in online marketing

A well-executed digital marketing plan is a proven component of success in business, and Digital Marketing All-In-One For Dummies covers everything you need to build and implement a winning plan. Whether you're a

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Advice from a YouTube insider on how to creative effective campaigns

YouTube is the top destination for online video. With over a billion viewers around the globe, it's also valuable real estate for marketers looking to get their message out. YouTub

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Master the markets and make wise investments. Investing in Shares For Dummies gives you the sound advice and proven tactics you need to play the markets and watch your profits grow. The experienced authors introduce you to all categories of shares, s

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Tough Test Questions? Missed Lectures? Not Enough Time?
Fortunately for you, there's Schaum's Outlines. More than 40 million students have trusted Schaum's to help them succeed in the classroom and on exams. Schaum's is the key to faster learning and

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Fortunately, there's Schaum's. This all-in-one-package includes more than 650 fully-solved problems, examples, and practice exercises to sharpen your problem-solving skills. Plus, you will have access to 25 detailed videos featuring math instructors

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Word problems? No problem!! Be prepared when you get to the word-problem section of your test with "Schaum's How to Solve Word Problems in Algebra!" With this easy-to-use pocket guide, solving word problems in algebra become almost fun. This anxiety-

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Get the business funding you need to secure your success
The issue of funding is one of the biggest pain points for small- and medium-sized businesses—and one that comes up on a daily basis. Whether you're unsure about how to go about getting

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THE ECONOMY IS NOT THE ISSUE>
THE ISSUE IS YOU>

Are you angry at the corruption in the corporate world? At Wall Street and the big banks? At the government for doing too much of the wrong things and not enough of the right things?

Or are you angry

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President Donald J. Trump lays out his professional and personal worldview in this classic work--a firsthand account of the rise of America's foremost deal-maker. "I like thinking big. I always have. To me it's very simple: If you're going to be thin

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"The future of banking is already here. Are you prepared? Bank 4.0 explores the radical transformation already taking place in banking, and follows it to its logical conclusion. What will banking look like in 30 years? 50 years? The world’s be

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