Bestselling author and marketing strategist Ryan Holiday reveals how a classic work - a Perennial Seller - is made and marketed.
Classic. Evergreen. Cult. Backlist. We can all identify with products that seem to last forever and just keep selling.
Publisher: Profile Book Ltd
Real marketing isn't about racking up clicks and tweets; it's about connection, empathy, and making a difference.
Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all wa
Publisher: Penguin Books Limited (UK)
It’s an appealing idea, particularly in the current economic climate where no one has cash to spare and austerity rules the day. In fact, studies show that more people start businesses during recessions than at any other time. The good news is that
Publisher: Penguin Books Limited (UK)
